SEO Case Studies

Real Results from Real Projects

I believe results speak louder than promises. Below are selected SEO and tracking projects where I helped businesses improve rankings, fix data issues and grow revenue. Every project reflects my hands-on work, data analysis and optimisation approach. I focus on measurable growth, not vanity metrics.

Case Studies

Case Study 1

Ecommerce SEO Growth for Babyfair

Ecommerce (Kids Beds)
United Kingdom
SEO + Google Ads + Tracking

The Challenge

Babyfair had strong products but organic visibility was limited. There were also tracking inconsistencies affecting performance analysis and ad optimisation.

What I Did

  • Performed full technical SEO audit
  • Fixed indexing and crawl issues
  • Optimised key collection and product pages
  • Improved internal linking structure
  • Aligned GA4, Google Ads and Merchant Center tracking
  • Supported Google Ads performance analysis

Results

  • Significant improvement in keyword visibility
  • Better tracking accuracy across platforms
  • Improved data confidence for scaling ads
  • Stronger foundation for long-term SEO growth

Case Study 2

Conversion Tracking Fix for City of Scents

Ecommerce
GA4 + Google Ads + GTM

The Challenge

The client was facing unreliable conversion data. Multiple tracking sources were conflicting, which made it difficult to optimise campaigns properly.

What I Did

  • Audited full tracking setup
  • Removed duplicate data sources
  • Implemented clean GA4 tracking
  • Configured Google Tag Manager correctly
  • Verified purchase and add-to-cart events
  • Ensured Google Ads conversion accuracy

Results

  • Clean and reliable conversion data
  • Improved campaign optimisation ability
  • Better visibility into customer journey
  • Reduced data discrepancies

Case Study 3

Local SEO Setup for Moon Rabbit Acupuncture

Local service business
United States
Local SEO + Ads readiness

The Challenge

The website had very low visibility in local search and needed proper SEO foundations before scaling ads.

What I Did

  • Performed local SEO audit
  • Optimised service pages
  • Improved on-page SEO
  • Set up GA4 and Google Ads tracking
  • Prepared account structure for paid campaigns
  • Built keyword-focused content strategy

Results

  • Improved local search presence
  • Proper tracking foundation established
  • Campaigns ready for data-driven optimisation
  • Stronger technical SEO health

My Approach

My Approach to Every Project

01

Data Accuracy First

Every decision starts with clean, reliable data.

02

SEO Foundations Second

Strong technical and on-page SEO as the base.

03

Scalable Growth Third

Strategies built to compound over time.