Background
In January 2023, our Shopify store was doing £5,000 in monthly sales. After two years of focused SEO, smart Google Ads, UX improvements, and brand‑building, we’re at £200K+ per month and £165,847 average per month in January-May 2025.
Here’s how we did it.
Goals
- Build lasting organic growth with SEO
- Rapidly scale revenue via Google Ads
- Improve UX/UI and social proof for higher conversions
Part 1: SEO Strategy
Technical SEO
- Fixed broken links, redirects (important pages were redirecting to wrong pages), and improved load times
- Added Product, Review, and FAQ schema for rich snippets
- Set up Search Console and GA4 for conversion tracking
- Submitted XML sitemap, enforced HTTPS
- Removed unnecessary URL parameters
Collection & Product Pages
- Update the content of the collection and Product pages
- Added internal links to important pages and related blogs
- A/B tested title tags and meta descriptions; CTR rose from 3.2% to 8.5%
Content & Backlinks
- Published long form guides per month (1,000–1,500 words)
- Guest posted on eight industry sites for quality backlinks
- Performed an Audit of the backlink profile and removed spammy links
- Quarterly outreach to relevant journalists for co-branded resource links
- Performed Surveys and updated content that attracted other sites to give backlinks
Part 2: Google Ads Strategy
Ad Campaigns
- Segmented by products by conversion value
- Created separate campaigns according to product value and brand to get sales
- Used Smart Bidding (Maximise Conversion Value) once volume hit 30+ conversions
- Launching 20 plus campaigns at different times to test audience and assets
Offers & Bundles
- Created offers & bundles and first‑time buyer discounts after approval from the client
- Synced site banners with ad promos for urgency
- Performed giveaways to spread brand awareness
UX/UI Improvements
- Streamlined checkout from six steps to three: Add to Cart, Begin Checkout and Purchase
- Added trust badges, Trustpilot Reviews on each page and live chat for quick support
Remarketing & Audiences
- Dynamic remarketing featuring viewed products
- Lookalike audiences based on the top 10% lifetime‑value customers
May 2025 Revenue by Channel
- SEO: £30,000/mo (from £750 in Jan 2023 — +3,900%)
- Google Ads: £135,847/mo (from £4,250 in Jan 2023 — +3,097%)
- Total: £165,847/mo (+3,217% vs Jan 2023)
| Period | Monthly Sales | Cumulative Annual Revenue | Notes |
|---|---|---|---|
| Jan 2023 | £5,000 | — | Client 1st month with us |
| 2023 Total | — | £873,192.05 | Foundational SEO & early Google Ads testing |
| Dec 2024 | £200,000+ | — | Fully optimized channels at scale |
| 2024 Total | — | £2,483,774.28 | Major brand credibility and revenue milestone |
| Jan–May 2025 | £165,847 avg/mo | £829,236.80 | Brand #2 launched; combined sales |
Key Takeaways
- Scalable playbook: The same framework is now set to accelerate Brand #2’s growth, proving repeatability.
- SEO compounds over time: Significant organic growth emerged after 12–24 months of consistent on‑page, technical, and content work.
- Dual‑channel synergy: Combining SEO’s long‑term foundation with Google Ads’ immediate scale delivers exponential revenue lift.
- Data‑driven optimization: Regular A/B tests on meta tags, ad creatives, checkout flow, and audience segments maximized ROI.
- UX & trust boost conversions: Simplified checkout, trust badges, live chat, and user‑generated content raised conversion rates and AOV.
- Patience pays off: From £5K/mo to £165K/mo by May 2025 required steady effort, not overnight hacks.
Ready to Grow?
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